Building Better People

Building Better People.

It is my belief that building better individuals, which builds better families, which builds better organizations, which builds a better society, which builds a better world, is our collective calling while on Earth.

The changes needed to accomplish this starts with you but change can be a little scary for most. So what is holding you back from being the best person you can be?

Could it be shadow beliefs?

Carl Jung, the famous Swiss psychiatrist, coined the phrase shadow beliefs, meaning “those aspects of the personality that we choose to reject or repress.” ( They live in our unconsciousness. It starts to show up in our life as self-talk with phrases such as, there is something wrong with me, I am a “screw up.” I am unloved, I am worthless, I can trust no one, etc. These can translate to: the world is wrong, we are all screwed up, unloved, worthless and

no one is trustworthy. Skepticism and fear can set in, paralyzing us from moving forward in our lives and in the world. Division from the inner self and from others can prevail.

Our behavior can reflect these thoughts as well. Unkindness, rudeness, defensiveness, blaming others, dodging responsibility, etc. all demonstrate destructive behaviors; both to ourselves and others. This can be an outward sign of acting out of your shadow beliefs.

But hope is available. Reversing and repairing these thoughts and their effects is possible. If you have ever had these thoughts, and almost all of us have at one point or another, then you struggle with shadow beliefs. These can dominate our day-to-day lives and cause us to not be our best selves; resulting in this domino effect

• Journaling our thoughts and getting them out of our heads is one way to deal with these beliefs.

• Meditation and quieting our mind is another.

• Talking it through with a professional can also be a great solution.

At Essential Energies we have a plethora of coaches, counselors, and various practitioners that can assist you to uncover these beliefs and to assist in managing them as well as repair the emotional, spiritual and physical damage they potentially have done to you and to others. Taking the first step is so hard, but change is possible and we are here to help you through these changes to become your best you. Please check out our website for information on any of our willing individual practitioners or class offerings to help you get started on your journey to becoming your better self. 

“Be the change you wish to see in the world.” (Gandhi)

L. Gordon, Coaching for Life at Essential Energies, is a Personal and Business Coach. She is a fellow sojourner, daughter, auntie, coach, educator, and friend. She has a passion for building better people to create a better world.

You may contact her at

About the Article's Author

L. Gordon
Gordon has a Masters Degree in Training & Development and worked in the business world for many years coaching and consulting for CEOs, Executives, and Small Business Owners. During her time doing this, Lori came to realize that people brought their personal stories to work with them and many times they needed individual coaching and counseling too. She transitioned to working with individuals as a life coach and counselor to help people unravel and heal their stories. Lori has personal and professsional experience dealing with, addiction, mental health and wellness, childhood trauma, divorce, blended families, cancer, and religious wounding.